Data-Driven Digital Marketing Specialist

Experienced marketing specialist with a proven track record in driving business growth through data-driven strategies.

Professional summary

DIGITAL MARKETING SPECIALIST : DAYFORCE

April 2019 - March 2022

Analyzed marketing campaigns to enhance performance and exceed key performance indicators

Developed and maintained insightful performance reports using Google Analytics and Power BI, identifying key trends and actionable insights to refine marketing initiatives.

Devised and executed multi-channel marketing campaigns, including social media, email marketing, and PPC, leading to a 20% growth in lead generation.

Marketing Projects

Dayforce Rebranding Campaign Analysis

As part of a dedicated team, I had the privilege of contributing to a hypothetical awareness campaign for Dayforce, centered around the theme

"Empowering the Boundless Workforce." Recognizing the evolving workplace landscape,

we focused on highlighting how Dayforce's HCM solutions could help businesses thrive in this new era of remote work, employee well-being, and data-driven decision-making

Growth Strategies

My primary focus within this campaign was on developing and executing targeted advertising strategies across Facebook and Google Ads.

I meticulously researched and identified our ideal customer profiles, tailoring our ad campaigns to reach HR professionals, business leaders, and decision-makers within specific industries.

Leveraging the power of these platforms, I crafted compelling ad creatives that resonated with the unique challenges and opportunities presented by the "boundless workforce."

These creatives emphasized the value of Dayforce's solutions in supporting remote teams, enhancing employee well-being, and providing the data and insights needed to make informed HR decisions.